Today, smartphones have the whole world inside it. To recognise the importance of the cellular media, the 12th International Festival of Cellphone Cinema was inaugurated at Marwah Studios on the anniversary Swami Vivekananda at 12th of January.
The objective of the event was to take cinema to new heights through the technical knowledge that is being provided by the cellphones and to create awareness about technology.
The event was commenced with Deep Prajvalan. The chief guest of the Festival was the Consul General of Comoros, K L Ganju. Along with him many eminent personalities attended the event such as Professor Dr. Devendra Pathak, Sandeep Marwah, Dr. N K Singha, Seema Gumber, Yogesh Mishra and Ashok Tyagi. The paintings of famous Painting Artist Parul Mehra were showcased in the festival which enchanted the viewers. The Consul General of Comoros, K L Ganju said that it is a moment of happiness as the Indian paintings are getting recognition globally. He gave his blessings to Parul Mehra and wished that her paintings achieve new heights each day. K L Ganju appreciated the expansion and popularity of Indian cinema. He said that people today give a lot of time to their phones and thus, phones has the calibre to make cinema accessible to each household. He thanked the ICMEI President Sandeep Marwah and hoped that he becomes the pioneer of cellphone cinema.
At the event, ICMEI President Sandeep Marwah welcomed all the attendees and said, “If you want to achieve something you need determination. He said that you need zeal to achieve your dreams. Only then you will be able to get it. Initially people used to call me crazy but I never cared about it. Infact, I am happy that people said it because I was actually crazy for achieving my objectives and it was needed.”
Sandeep Marwah was honoured with ‘The Father of Cellphone Award’ for starting the phase of using cellphones in the film industry. Yogesh Mishra said, “To make cinema accessible to each household, cellphones have played a huge role. The main advantage is that through cellphones you can make a really cheap budget movie.”
In the 12th International Festival of Cellphone, a reward of 2 lakh rupees was announced to create the awareness about technology. Ashok Tyagi mentioned that today there are 40 crore cellphones in India which is a huge number in supporting the expansion of Indian cinema.
On the anniversary of Sawmi Vivekananda and Youth day, the youth was told that if the youth works, the history changes. Today the youth beholds the power of establishing the change and as the smartphones are being used mostly by the young generation, they can be instrumental in giving the cinema a new aspect which would increase employability and technological advancements in the country.
The president of Namo Gange, Mukesh Kumar said, “it is a great news that through cellphones cinema is being made accessible in households.” The poster of Namo Gange was also launched in the event. International Chamber of Media and Entertainment, a pioneer organisation, is working for bringing cellphones in the usage of film industry.
The future will definitely be about smartphone cinema as the increasing shortage of time and the day to day advancements in technology is only going increase the usage of cellphones. It is no denying that cellphones are going to make a revolution in the country.