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New Delhi:\u00a0 Filmmaker, entertainment entrepreneur and spiritualist Ramira recently addressed an online gathering of consumer insights and market research professionals on the growing importance of storytelling in communicating data and insights.
\nThe interactive Google Meet session, titled \u201cHow Storytelling Turns Consumer Insights into Business Impact,\u201d was organised by Sucheta from Gurgaon, Delhi, a market research analyst. Ramira was joined by her co-speaker Hrushikesh Kulkarni, an author and senior marketing and research professional. The session saw participation from several professionals from the consumer insights and research community.
\nDrawing from her experience in filmmaking and her work in spirituality, philosophy and intuitive practices, Ramira explored how the principles of cinema and human behaviour can help professionals communicate complex information more effectively.
\nShe drew a parallel between filmmaking and insights work, explaining that a filmmaker may shoot hundreds of hours of material but ultimately has to identify what truly matters to the story. Similarly, insights professionals may work with extensive data and research, but their effectiveness often depends on their ability to identify the central insight and communicate why it matters.
\nA key theme of her session was the distinction between plot and story. \u201cThe plot is what happens. The story is what it means,\u201d she explained, using examples from cinema to illustrate how deeper meaning often lies beneath the surface of events.
\nRamira also introduced participants to the concept of observation versus interpretation, drawing from her spiritual and intuitive work. Through interactive exercises, participants explored how the same visual or narrative information can be interpreted differently depending on individual experiences, perceptions and conditioning.
\nThe session also examined the changing role of storytelling in the age of Artificial Intelligence. While AI can increasingly analyse large volumes of information, identify patterns and generate content, Ramira emphasised the continuing importance of human qualities such as curiosity, judgement, empathy, context and intuition.
\n\u201cThe future isn’t necessarily about having more information. It is about having the ability to see what the information is trying to tell us,\u201d Ramira said.
\nThe discussion concluded with the idea that storytelling can act as a bridge between information and action\u2014helping professionals move from data to insight, insight to understanding, and understanding to better decisions.
\nFor Ramira, the session represented a natural intersection of her two professional worlds: cinema and the exploration of human consciousness, demonstrating how storytelling can become a valuable skill even in highly data-driven professional environments.<\/p>\n","protected":false},"excerpt":{"rendered":"
New Delhi:\u00a0 Filmmaker, entertainment entrepreneur and spiritualist Ramira recently addressed an online gathering of consumer insights and market research professionals on the growing importance of storytelling in communicating data and insights. The interactive Google Meet session, titled \u201cHow Storytelling Turns Consumer Insights into Business Impact,\u201d was organised by Sucheta from Gurgaon, Delhi, a market […]<\/p>\n","protected":false},"author":31,"featured_media":22867,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[87],"tags":[8613,6487,7876,8612],"_links":{"self":[{"href":"https:\/\/dailydiarynews.com\/index.php?rest_route=\/wp\/v2\/posts\/22866"}],"collection":[{"href":"https:\/\/dailydiarynews.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dailydiarynews.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dailydiarynews.com\/index.php?rest_route=\/wp\/v2\/users\/31"}],"replies":[{"embeddable":true,"href":"https:\/\/dailydiarynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=22866"}],"version-history":[{"count":1,"href":"https:\/\/dailydiarynews.com\/index.php?rest_route=\/wp\/v2\/posts\/22866\/revisions"}],"predecessor-version":[{"id":22868,"href":"https:\/\/dailydiarynews.com\/index.php?rest_route=\/wp\/v2\/posts\/22866\/revisions\/22868"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dailydiarynews.com\/index.php?rest_route=\/wp\/v2\/media\/22867"}],"wp:attachment":[{"href":"https:\/\/dailydiarynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=22866"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dailydiarynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=22866"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dailydiarynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=22866"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}